How Searching for Similar Images on Bing Works in Windows 10 Photos App

The Photos app has become a crucial part of the Windows 10 experience, as it’s not just the default image viewer within this OS, but also a powerful choice for quick edits and 3D effects.

Photos has evolved a great deal since it first debuted in Windows 10, and the most recent update brings a new feature that’s supposed to make dealing with photos a far more convenient process.

And at the same time frame, it’s an update which makes sense in the long term, especially from Microsoft’s perspective.

The most recent pack of improvements for that Photos app comes with Bing integration, which means that options that come with the search engine are now available right inside the app. The entire purpose here is to let you search for similar images on Bing with just a click.

And because Photos has turned into a central hub for photos and videos on Windows 10, Bing integration helps make sure you never leave the app. By the design of products, it more or less seems to do this.

First and foremost, let’s see how everything works.

After updating towards the latest version of the Photos app (from the Microsoft Store), all you need to do in order to find this Bing feature is to open a picture and right-click it. If the feature is prepared for you personally, within the context menu there must be a new option called:

“Search for similar images on Bing”

While I don’t think this is actually the best reputation for the feature, and it had the ability to change over time if Microsoft finds a better version, it serves its purpose right and clearly highlights what it’s designed to do.

Clicking it for the first time brings up a popup that explains what the feature does:

Send this image to Bing?
Bing will process the look and could use it to improve Bing image processing services.

If you agree with this behavior, next see a progress window indicating the image has been delivered to Bing. Once the process concludes, Windows 10 fires up your default search browser (in the following paragraphs, the brand new Chromium-based Microsoft Edge Dev is set because the default browser on Windows 10 20H1 preview builds).

Windows 10 automatically loads the Bing search engine within the browser with a search conducted for images which are like the one you opened in the Photos app. For Bing users, this is a familiar interface that includes pages in which the image is stored, similar pictures, and a connect to see more images.

Without anyone’s knowledge, the Photos app returns to the image you loaded, so you can continue trying to find similar images on Bing using your default browser.

Although this entire approach works just right, I’d actually enjoy it much more if Microsoft integrated the Bing search directly into the Photos app. This would make the whole process run within the Photos app in one end to another, and users wouldn’t have to change to another app for completing their search.

Obviously, this is something that can be further refined within the coming updates, but for the moment, if you’re attempting to quickly look for a specific image on Bing, this really is virtually the simplest way.

As an alternative, you can easily turn on your browser, head over to, click images, upload the photo towards the search engine, and then utilize it to perform a look for similar pictures.

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